Mobile Data Collection Software Technologies for Smartphones

English: Mobile Reporting - African journalist...

Mobile Reporting – African journalist using a mobile phone as a reporting tool. (Photo credit: Wikipedia)

In her February 2013 blog post, Mobile and Social Technologies for Data Collection, Jennifer Romano Bergstrom, Ph.D., a Senior Research Team Project Leader at Fors Marsh Group, summarizes a short course presented by Michael W. Link, SVP/Chief Methodologist at The Nielsen Company.

Dr. Link’s research efforts focus on developing methodologies for confronting the most pressing issues facing measurement science, including improving participation and data quality, using of multiple modes in data collection, and utilizing new technologies such as mobile platforms and social media.

The class notes below outline Dr. Link’s presentation, which covers four broad areas: [Read more…]

About DeAnna Davidson

DeAnna Davidson is a proven technologist and business leader who is passionate about the power of mobile computing to revolutionize a business or industry, and dedicated to helping organizations use mobile, wireless, and web technologies to their advantage.