Big Data and Survey Data: Decision Making Yin & Yang

Buzzword Bingo: Big Data = Collection of large...

Buzzword Bingo: Big Data = Collection of large and complex data sets (Photo credit: planeta)

Business decision making is being revolutionized using big data and survey data. There is a clear and definite relationship between big data and survey data that is impacting the decision making process for organizations throughout the world. This intertwined relationship is shifting the way numerous industries not only operate internally but how they relate to their customers as well. The levels of communication are much more efficient and customers are being “brought into” the organization and their voices are being heard. [Read more…]

About DeAnna Davidson

DeAnna Davidson is a proven technologist and business leader who is passionate about the power of mobile computing to revolutionize a business or industry, and dedicated to helping organizations use mobile, wireless, and web technologies to their advantage.