Survey software has hit the ground running and has changed the playing field. 2013 is just around the corner and as the new year approaches, technology and survey software continues to advance. With the main focus on software development and efficiency, a majority of people no longer has the desire to complete tasks by hand. Due to the inconvenience, paper surveying is outdated and has a tendency to be biased in two major ways, non-response or voluntary response bias. When these biases come into play, survey software is an effective method to thwarting these biases.
What is non-response bias?
Nonresponse bias occurs when a majority of the sample population does not respond or take part in the survey. When a large portion does not respond, certain subpopulations are not represented and the collected data is as accurate as full population surveys. Thankfully, new survey software can fight this bias head on.
What is voluntary response bias?
Voluntary response bias is the second form of bias affecting takers of electronic surveys. This form of bias is a result of people who have strong feelings or opinions towards the survey topic choose to reply. As stated by Stat Trek, these strong opinions favor extreme results, making the collected data biased, favoring extreme values. An example of this would be a survey on who likes the color red
To eliminate a large amount of bias, it would be wise for companies to switch to computerized surveys. Using mobile data collection devices will make it easier for the public to complete surveys and questionnaires. The new forms of technology will spark people’s interest in the device and at the same time, people will be more likely to complete the survey. Electronic survey research, conducted by Ken Boyer of Michigan State University, has concluded that electronic surveys increase data quality and decrease data-gathering cost.
Why do electronic surveys appeal to a larger population?
- Different language options
- Not confined to limited paper space, so questions can be thoroughly explained
- Faster than paper surveying
- A great way to procrastinate from work
This style of survey appeals to more people, leading to a variation in participants. A wider range of participants is more likely to represent the overall survey population (InfoSurv).
Not only will electronic surveys represent a larger portion of participants, this survey style will benefit the environment. By using mobile data collection for surveying, there will be a decrease in paper usage. Less paper used equals more money saved. Making the switch to electronic surveying will have an initial cost. However, mobile data collection devices will result in savings due to a decrease in used resources over time.
With the use of mobile data collection devices, companies can manage the survey results more efficiently. Electronic surveying will allow companies to have quicker access to their data by eliminating the time that was once used for tallying survey results. The mobile data collection devices can be synced to other data analysis software easily. The versatility of the electronic surveying allows companies to collect and analyze their data quicker than they have done so in the past.
There are both advantages and disadvantages when it comes to using mobile data collection devices for electronic surveying verses paper surveying. However, the advantages of electronic surveying outweigh any disadvantage to its system. Therefore, it would be a great business decision for companies to switch to electronic surveys, especially if they desire efficient and accurate data collection methods. Check out COMMAND Mobile to learn more and get equipped to collect surveys today.